United States Postal Service Rebrand

Corporate Identity
Winter 2020
Since its beginning roots in 1775, the United States Postal Service has been serving the American people for hundreds of years. Its history has helped shape the American life for millions by delivering letters and packages across the country. Although USPS provides excellent service to the American people, its current branding feels like it’s stuck in the past. The goal of this rebrand was to bring USPS’s logo and imagery from the 20th century into the 21st century. The new logo and imagery respects the history of USPS, while still looking toward their bright future. 
Solo Project

This reimagined USPS logo takes a modern twist on an iconic symbol. My new logo was inspired by the classic eagle imagery associated with USPS, American stripes, and the silhouette of a piece of mail. It has a much more corporate, contemporary, and geometric feel compared to USPS’s existing logo in 2020. 

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